paschall design

ABOUT

THINK

DO

Change is good! We define, design, and deliver interiors that transform your
entire business, not just your office, store or restaurant.

About pd

 

Is business good? Right now your competitors are discovering fresh new ways to capture the market, and take the lead.  How do you want your customer to experience your business? We give people a better view.  Spaces that perform, behave, and speak with purpose.  We don’t just want you to catch up. Take the lead and make your brand experience timely, relevant, and unforgettable.

 

We are not trying to be all things to all people to all spaces. We've got 40+ years in architecture planning and design, and all the bells and whistles you would expect from a full service firm.  So what makes us different?  We are current, curious, efficient, liked, trusted and provide smart solutions to harmonize and connect the brand experience to your customers.

 

It’s a fact, people work harder and spend more money when they have consumer confidence and trust the brand.

 

BE INSPIRED
THERE'S MORE

RETAIL

DESIGN

 

Competing with the BIG cats is about consumer confidence and desirability.

 

Having a retail store myself, I understand all too well the complexities of purchasing, merchandising, and selling products to shoppers who are looking for the most bang for their buck. All the giant superstores have deep pockets to absorb costly mistakes of buying products that don't sell or weathering the off seasons.

 

Our role as the design professional is to define how your brand is perceived in the minds of your customers. What position do you want to own in their minds? How do we do it better than the other guy or gal that sells the same product? Those thoughts and opinions are formed every time someone sees your logo, ad or walks by your store. Those impressions influence how they think and buy.

 

The power of your brand comes from the degree of how well you are known in your surrounding community for having exactly what they want or need. Our job is to inspire confidence in you, your store, or your web-store, so you become a destination shopping experience.

 

 

 

 

 

 

HOSPITALITY

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INNOVATIVE DESIGNS

 

FASHION FADES, ONLY STYLE REMAINS

IT'S NOT ABOUT WHAT'S IN OR WHAT'S OUT

 

We emphasize the characteristics that speak your brand voice. Is your organization hip, urban, modern, green, or highly sophisticated? Being design gurus, we are obsessed with creating stylish environments.

It is not an easy job to define the undefinable. The art of curating aesthetically attractive interiors whilst facilitating top performance takes knowledge, dedication, and endless amounts of creativity.

IDENTITY

 

TODAY'S BRAND IS EXPERIENCED

AS A WHOLE, EMOTIONALLY & TANGIBLY

 

The time when corporations could hide behind their name and logo are now gone for good. Core values  are visually communicated telling a cohesive compelling true story by engaging staff at every touch point along the way. Utilizing the built brand as a stage to exude confidence and a sense of quality beyond product and service directly contributes to economic success.

WORKSPACE STRATEGY

 

GET THE BEST OUT OF PEOPLE

DEFINE STAFF AND BUSINESS NEEDS

 

Our methodology involves gaining a deep understanding of your business by conducting a series of utilization studies, staff surveys, storage audits and industry research to define your business needs. This data is uniquely tailored to fit your company's business plan. We develop a schematic design and cost analysis for planning and funding purposes.

STRONG CREATIVE MUSCLES

 

DESIGN THE EXPERIENCE

GREAT FOOD, SERVICE AND APPEAL

 

We win when you win the appreciation of your customers and staff. Like colors on an artist's palette, program elements mix together to paint a compelling brand experience. How big is the front door? Is this a destination or do we want to attract people from off the street? Do we want people to stay for a while or have a quick turnover? People recognize good design. It is a fact, people spend more money when they have consumer confidence. That is our goal for you!

BRAND POSITIONING

 

STRONG IDENTITIES STAND OUT

WE DON'T COPY, WE DIFFERENTIATE

 

Brand identities that stand out differentiate how they look, feel and behave. The designer's job is to dig deeper than the rest, to reinvent a new market appeal that others will try to follow. We use graphic style programs, colors and finishes that become a repeatable standard for your establishment. The most successful hospitality chains, like Starbucks, own a specific experience in their customer's mind. Creating lasting impressions that leave a mark in minds.

STELLAR CREDENTIALS

 

MAKING IT COME TO LIFE

DETAILED PLANS & PERMITTING

 

We are an architecture and design firm with extensive knowledge of building/health/fire codes and ADA laws to efficiently deliver a city approved set of plans. We provide a detailed specification book itemizing furniture, finishes and built-in elements necessary for obtaining accurate construction bids. We are great at sharpen pencils and knives to cut costs by value engineering ideas to make them work with your economic goals.

HOSPITALITY

RETAIL

HOSPITALITY

RETAIL

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Sarah Paschall, ASID

Interior Designer

858.900.5465


Steven S. Paschall

Architect and Urban Planner

858.472.5804

San Diego, CA 92130

 

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