GREAT WORK CULTURE
OPEN FLEXIBLE MEETING SPACES
FURNITURE, FLOORING, AND FINISH EXPERTS
RESEARCH DRIVEN DESIGNS
ACTIVITY BASED WORK ZONES
TIDY THINGS UP & LOOK SHARP
OPPORTUNITY FOR HUMOR
Is business good? Right now your competitors are discovering fresh new ways to capture the market, and take the lead. How do you want your customer to experience your business? We give people a better view. Spaces that perform, behave, and speak with purpose. We don’t just want you to catch up. Take the lead and make your brand experience timely, relevant, and unforgettable.
We are not trying to be all things to all people to all spaces. We've got 40+ years in architecture planning and design, and all the bells and whistles you would expect from a full service firm. So what makes us different? We are current, curious, efficient, liked, trusted and provide smart solutions to harmonize and connect the brand experience to your customers.
It’s a fact, people work harder and spend more money when they have consumer confidence and trust the brand.
Competing with the BIG cats is about consumer confidence and desirability.
Having a retail store myself, I understand all too well the complexities of purchasing, merchandising, and selling products to shoppers who are looking for the most bang for their buck. All the giant superstores have deep pockets to absorb costly mistakes of buying products that don't sell or weathering the off seasons.
Our role as the design professional is to define how your brand is perceived in the minds of your customers. What position do you want to own in their minds? How do we do it better than the other guy or gal that sells the same product? Those thoughts and opinions are formed every time someone sees your logo, ad or walks by your store. Those impressions influence how they think and buy.
The power of your brand comes from the degree of how well you are known in your surrounding community for having exactly what they want or need. Our job is to inspire confidence in you, your store, or your web-store, so you become a destination shopping experience.
FASHION FADES, ONLY STYLE REMAINS
IT'S NOT ABOUT WHAT'S IN OR WHAT'S OUT
We emphasize the characteristics that speak your brand voice. Is your organization hip, urban, modern, green, or highly sophisticated? Being design gurus, we are obsessed with creating stylish environments.
It is not an easy job to define the undefinable. The art of curating aesthetically attractive interiors whilst facilitating top performance takes knowledge, dedication, and endless amounts of creativity.
TODAY'S BRAND IS EXPERIENCED
AS A WHOLE, EMOTIONALLY & TANGIBLY
The time when corporations could hide behind their name and logo are now gone for good. Core values are visually communicated telling a cohesive compelling true story by engaging staff at every touch point along the way. Utilizing the built brand as a stage to exude confidence and a sense of quality beyond product and service directly contributes to economic success.
GET THE BEST OUT OF PEOPLE
DEFINE STAFF AND BUSINESS NEEDS
Our methodology involves gaining a deep understanding of your business by conducting a series of utilization studies, staff surveys, storage audits and industry research to define your business needs. This data is uniquely tailored to fit your company's business plan. We develop a schematic design and cost analysis for planning and funding purposes.
STRONG CREATIVE MUSCLES
DESIGN THE EXPERIENCE
GREAT FOOD, SERVICE AND APPEAL
We win when you win the appreciation of your customers and staff. Like colors on an artist's palette, program elements mix together to paint a compelling brand experience. How big is the front door? Is this a destination or do we want to attract people from off the street? Do we want people to stay for a while or have a quick turnover? People recognize good design. It is a fact, people spend more money when they have consumer confidence. That is our goal for you!
STRONG IDENTITIES STAND OUT
WE DON'T COPY, WE DIFFERENTIATE
Brand identities that stand out differentiate how they look, feel and behave. The designer's job is to dig deeper than the rest, to reinvent a new market appeal that others will try to follow. We use graphic style programs, colors and finishes that become a repeatable standard for your establishment. The most successful hospitality chains, like Starbucks, own a specific experience in their customer's mind. Creating lasting impressions that leave a mark in minds.
MAKING IT COME TO LIFE
DETAILED PLANS & PERMITTING
We are an architecture and design firm with extensive knowledge of building/health/fire codes and ADA laws to efficiently deliver a city approved set of plans. We provide a detailed specification book itemizing furniture, finishes and built-in elements necessary for obtaining accurate construction bids. We are great at sharpen pencils and knives to cut costs by value engineering ideas to make them work with your economic goals.
STAND IN CONTRAST TO COMPETITION
FIND THE OPEN BLUE OCEANS
NEW UNCONTESTED MARKETS
WHEN OTHERS ZIG, TRY ZAGGING
REFRESH AND REBRANDSCAPE
EXPANDING ON EXISTING IDEAS
DEVELOP AND UTILIZE ALL SENSES
SEE CONNECTIONS - LINK IDEAS TOGETHER
NOTE TAKING AND DOODLES
PASSION FOR BEAUTY, ART, AND MUSIC
Sarah Paschall, ASID
Steven S. Paschall
Architect and Urban Planner
San Diego, CA 92130
CONTACT - FOLLOW